There is something about a Swarovski that simply stands apart. If you have been at a Swarovski luxury showroom anywhere in the world, the captivating aura that you can feel is tangible and real. You simply KNOW that you are at a Swarovski showroom. This luxury brand has created an unmistakable niche for itself among the best connoisseurs of luxury from across the world.
What are the unique features that make Swarovski one of the most outstanding luxury brands across the globe? There are so many beautiful crystals in the world then why does Swarovski crystal jewellery command such great attention and such a massive premium?
What Makes Swarovski The Ultimate Symbol of Luxury?
There is something about a Swarovski that simply stands apart. If you have been at a Swarovski luxury showroom anywhere in the world, the captivating aura that you can feel is tangible and real. You simply KNOW that you are at a Swarovski showroom. This luxury brand has created an unmistakable niche for itself among the best connoisseurs of luxury from across the world. What are the unique features that make Swarovski one of the most outstanding luxury brands across the globe? There are so many beautiful crystals in the world then why does Swarovski crystal jewellery command such great attention and such a massive premium?
Let us look at some of the key factors that make Swarovski one of the most respected luxury brands in the world.
1. Exclusive
Even after 150 years Swarovski is still a family business. Well true luxury is exclusive and with its 5th generation handling Swarovski business after one and a half centuries, this is as exclusive as it gets. Founded in 1862 by Daniel Swarovski, Armand Kosman, and Franz Wens at Wattens in Austria as A.Kosmann, D. Swarovski & Co, Swarovski has simply thrived as a luxury brand.
2. Extraordinary
Swarovski crystals are not your ordinary crystals and therefore they stand out majestically in a world full of crystals. As a matter of fact Swarovski crystals are not crystals at all. A Swarovski crystal is a kind of glass put through a patented process that produces an outstanding piece of luxury. A typical Swarovski crystal will have a higher refractive index than an ordinary crystal. The intricate process involved in giving a Swarovski crystal the globally acclaimed resplendence also makes Swarovski crystals more expensive than glass crystal.
3. True
Genuine Swarovski crystals will never have any bubbles under any circ*mstances whatsoever. Luxury does have imitations and Swarovski is no exception but a true Swarovski will never have any bubbles while the imitations would.
4. Consistent
The adherence to the best standards has ensured that even after all these years, Swarovski offers an amazing range of luxury products that ooze quality, craftsmanship, and creativity including high-quality crystals, genuine gemstones and created stones and also completed products like jewelry, accessories and lighting. This is what true luxury is all about – commitment and consistency.
5. Gigantic
The Swarovski Crystal Business is one of the epitomes of a luxury business empire with a phenomenal global presence having almost 3000 stores in around 170 countries, having around 27,000 employees. The Swarovski Group is made up of Swarovski Crystal Business, Swarovski Optik (optical devices) and Tyrolit (abrasives). In 2016, the Swarovski Group generated revenue of about 3.37 billion euros and employed more than 32,000 people.
FAQs
The combination of a secret chemical formula and the highest degree of precision cut produces the world-renowned Swarovski crystals. The Swarovski crystals are more expensive than regular glass because of its fine materials and a complicated manufacturing process.
What makes Swarovski so special? ›
Swarovski produces crystals of the finest quality. The company's name has become synonymous with genuine crystal. Swarovski's specialized manufacturing processes, together with the highest quality raw materials, guarantee the highest possible degree of precision, component quality, consistency and unmatched brilliance.
Why is Swarovski a luxury brand? ›
Swarovski has collaborated with high-profile designers and brands, contributing to its image as a luxury brand. These collaborations often result in limited edition pieces, which can be more expensive due to their exclusivity.
What makes Swarovski so expensive? ›
One might be wondering that if Swarovski crystals really are just glass, then why are they so expensive? Well, the process of making these crystals are high-effort and complicated. Each crystal is cut, coated, and polished to produce the shine that it has, which is why it is valued very highly.
What is the big deal about Swarovski? ›
SWAROVSKI IS MORE EXPENSIVE THAN GLASS
As compared to other glass jewelry, Swarovski jewelry is made of extremely high-quality crystal glass. The high-quality crystals come from the very uniform structure which offers the Swarovski crystals amazing clarity.
What's great about Swarovski? ›
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting.
Is Swarovski worth the hype? ›
On a basic level, the quality to price ratio with Swarovski is exceptional. You get quality imitation crystals, made by experts in the field. If the jewelry holds its value on the second-hand market is unknown. They do not contain precious metals like gold, silver, or palladium so these market prices do not impact it.
Which brand is better than Swarovski? ›
Alternative crystal brands
Fortunately there are two other great quality crystal brands on the market, that are similar to Swarovski: Preciosa and Zodiac. PRECIOSA Preciosa rhinestones are widely available and they produce top quality cut glass components to rival Swarovski.
Why is Swarovski better than Pandora? ›
Each company has its own specialty. If you want something crystal or sharp, you should go for Swarovski since they develop Crystal Jewelry most of the time. You should choose Pandora if you are looking for Assurance and Overall High-Quality Jewelry.
Is Swarovski better than diamond? ›
Diamond is natural, rare, lasts a lifetime, and has the highest quality. Swarovski is made in a lab, sparkles, and looks similar to diamond, but is far less expensive.
Like any other man-made product, Swarovski crystals are worth only what the consumer market dictates, supply and demand. They are not natural gemstones or rare. They are man-made gems manufactured using a unique proprietary process that the company keeps a secret.
Is Swarovski on Amazon real or fake? ›
Yes We are authorized Swarovski Dealer Since 1988. It is original Swarovski Piece. Q: does the black base come off?
What are the weaknesses of Swarovski? ›
Answer. Swarovski's SWOT analysis highlights its strong brand reputation and innovation as key strengths, balanced by high prices and dependence on the luxury market as weaknesses.
Why is Swarovski so special? ›
The combination of a secret chemical formula and the highest degree of precision cut produces the world-renowned Swarovski crystals. The Swarovski crystals are more expensive than regular glass because of its fine materials and a complicated manufacturing process.
Is Swarovski considered high end? ›
Firstly, Swarovski crystals give the impression of being luxurious, sophisticated and elegant, whilst allowing the person wearing it or the item it is garnishing to display eye-catching beauty.
What is the unique selling proposition of Swarovski? ›
The Unique Selling Proposition at Swarovski is the products, the quality and the perfection, for an example Swarovski can cut a zirconia stone so it gets the same brightness as a diamond cut with Tolkowsky Diamond method.
Are Swarovski crystals worth anything? ›
There are several factors that determine the value of Swarovski crystal figurines, including: Rarity – Pieces that were created in limited runs, or were released exclusively in certain countries tend to draw a higher value.
Is Swarovski actually crystal? ›
If you're wondering if Swarovski's crystals or gems are natural: they are not. Swarovski's jewellery does not incorporate natural diamonds or gemstones. Their crystals are synthetic glass crystal cut to look like diamonds; essentially non-precious lead glass cut into specific shapes and dimensions.
How long does Swarovski jewelry last? ›
Crystals could fall out and the metal may lose its shine. However, should you treat your piece right, they will stay beautiful. Even with low maintenance, you can enjoy having a piece for about five to seven years. However, if you take good care of it, Swarovski jewelry is meant to last you a lifetime.
